PUBLICATIONS
Client: BDO South Africa
Publication: Headstart
For South Africa's fifth largest auditing firm, co-editing a quarterly client publication, Headstart. This involved sourcing, writing and editing articles, as well as being involved in design and production management. To view the online version of Headstart, click here.
Client: Imperial & Ukhamba Community Development Trust
Publication: Five year review
For the trust, which oversees investment in education for JSE-listed Imperial Holdings, we managed the production of a Five Year Review. This entailed writing, editing and management of the design process.
Client: Parsons Brinckerhoff
Publication: development of a suite of capability statements
MARKETING STRATEGY
Client: The Ethics Monitor
The Ethics Monitor serves as a practical tool to help organisations measure, monitor and proactively manage their ethics. The company also offers customised consulting, workshops and training to improve ethics in organisations.
We developed a marketing strategy and are currently implementing it. This encompasses direct marketing, PR/media relations, website, client newsletter, speaking engagements, social media.
Client: Sirocco Strategy Management
Sirocco Strategy Management works with organisations to guide them in their strategising and, more importantly, to ensure the effective the implementation of the strategies.
We currently assist Sirocco with the implementation of various elements of the marketing mix: media relations, client newsletter, events, social media, website
SOCIAL MEDIA ACTIVATION
Client: Nico van der Meulen Architects
Nico van der Meulen Architects is one of South Africa's leading architectural practices, having designed over 4 000 upmarket, contemporary residences and other buildings over three decades.
Waterfall Marketing established pages on social media sites Twitter, Facebook and Linked In and manages the content for these sites.
WEBSITE CONTENT MANAGEMENT AND MARKETING
Client: BDO South Africa
In early 2010, South Africa's fifth largest auditing firm launched BCom Connect, a social networking site for the BCom community.
Waterfall Marketing manages the content for this site, and assists with implementation of various marketing tactics to encourage sign up of new members.
CUSTOMER SATISFACTION RESEARCH
For one of Gauteng's leading dry cleaning and shoe repair chains, we conducted research into customer service at most of their stores in Johannesburg and Pretoria. This resulted in a report of our findings as well as recommendations for some improvements in customer care.
EXTERNAL COMMUNICATIONS STRATEGY
Development of an external communications strategy for an exhibition client, who was launching a new concept in trade exhibitions in South Africa.
